Strategic planning involves research into markets and potential audiences to gain an understanding of who and what might interest a particular group of people you want to reach. We dig deep to gain an understanding of the business or project to define goals for a marketing or communications plan. Strategic planning involves both early research, as well as evaluation and measurement of results. Strategic planning might also involve facilitation, bringing potential customers together to measure how a proposed message might fit your market.
Outcrop develops marketing and communications plans for non-profit community groups, for government programs, for industry and for tourism operators.
As independent and honest appraisers of communications programs, with many years of experience, we work to develop successful communication programs. And when required, we also have expertise in crisis communications planning and implemented emergency communications for a range of crisis situations, from setting up response systems to working effectively with the media.