Logo Design


Outcrop was hired to develop a new brand for the NWT Tourism industry in 2006.  After extensive research, including focus groups in Canadian and US cities, we launched the Spectacular NWT brand in 2007.  In 2015, we updated the Spectacular brand to align with the NWT Tourism content marketing approach introduced the same year.  The new brand now reflects “stories” – promotional, informational, and part of the culture of the NWT’s indigenous population. 


NWT Tourism Branding